Alexander Bashlykov Joins nablet as PM, Transcoder and Cloud Products

nablet, a leading provider of codecs and other media processing technologies, announced that Alexander Bashlykov has joined the company as Product Manager, Transcoder and Cloud Products. He will lead the continued growth of nablet’s popular mediaEngine transcoder and white-label products which enable companies to quickly bring media solutions to market.

Alexander has extensive experience and success in the transcoding market, including almost a decade at Medialooks, a leading provider of video SDKs and APIs.

“We are happy to welcome Alexander to the nablet team,” said Adriano Gaeta, SVP Products and Lead Architect at nablet. “Our mediaEngine multi-format transcoder has exploded in popularity. Alexander’s expertise will help us further strengthen our transcoding product line and add additional white-label solutions, similar to the brandable OEM version of mediaEngine that we already offer. Extending our platform to include all nablet technology has the highest priority as our customers want to have a single source for their media processing requirements.”

“It is a big honor for me to join nablet,” Alexander said. “Together with the team, we’ll extend the current transcoding and video processing line and develop new products and services including cloud-based solutions. Our goal is to quickly extend use cases from simple media processing like transcoding to more complex operations using our mediaEngine platform for other processes like HDR conversion, watermarking and Video fingerprinting. We will also enhance the integration of our AI modules to offer more use cases where human interaction is no longer required.”

About nablet

nablet is a leading provider of codecs, transcoders, MXF Tools and AI-based media processing technologies. The company was founded in 2011 by industry veterans who developed some of today’s most prominent codecs. Our products are used widely in content creation, post-production, broadcasting, OTT and related industries. nablet is the official developer of the Sony format plugins for Avid Media Composer, and is the co-author of the new MXF Live draft spec with industry partners. The company is based in Aachen, Germany, with USA headquarters in Charlotte, North Carolina, and other locations in Turkey and Russia.

Additional information is available at

nablet is a trademark of nablet GmbH. Other trademarks remain the property of their owners, and are used here for descriptive purposes.

nablet GmbH

Kockerell Str. 19
52062 Aachen, Germany
+49 241 41213388

Press contact, Germany

Muzaffer Beygirci
nablet GmbH
+49 151 422 59350

Press contact, USA

Mark Bailey
Sales and Marketing Manager, USA
+1 (704) 961-9100

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