History and Strategy
Even before we launched nablet, our team created some of today's most-used codecs. Since then we've expanded to provide a comprehensive suite of tools for broadcasting, OTT, post-production and related industries.
nablet GmbH was founded in 2011 in Aachen, Germany. Our core team was originally part of the founding team of another video technology company, and developed codecs that are used widely around the world. After that company went through several acquisitions, we split off to form nablet.
We launched two main strategies:
- Create even better codecs and related technologies by reacting to new challenges like new CPU architectures and the increasing popularity of cloud solutions.
- Respond to industry needs and create a variety of technology modules that would work together as part of an ecosystem.
In parallel we developed mediaEngine, a multi-format transcoding engine that serves a broad customer base and works with the nablet ecosystem.
Now, nablet has a wide product line that is used daily in mission-critical applications. We are leveraging that traction to expand our client base and profitability.
Growth Strategy and Timeline
Leading codec development team spins off to form new company.
Work begins on core technologies
Encoders, decoders, watermarking, fingerprinting and more.
nablet releases first version of mediaEngine
Core transcoding platform supporting modular expansion to meet industry needs.
Development starts on streaming technologies
Components needed by multi-billion-dollar markets.
nablet launches fingerprinting
First implementation in the broadcast market of our video processing technologies for fingerprinting.
nablet becomes official developer of Sony format plugins for Avid Media Composer
Reaching wide global user base, with over 200k downloads per year.
nablet's Sony/Avid plugin success powers expansion
Into lucrative film and post-production markets.
nablet releases highly optimized XAVC encoder
nablet optimization technologies enable the fastest XAVC software encoder on the market.
nablet launches first AI products
Automating time-consuming processes in broadcast and post-production fields.
nablet drafts MXF Live SMPTE standard
With prominent industry partners including ARRI.
nablet expands global infrastructure
Including USA operations and expanded global sales activities.
2021 and beyond
nablet continues successful growth strategy
Increases profitability by continuing to respond to ever-changing industry needs.